What is the available discount?

When setting your book up for distribution, you will choose a trade discount. This is the percentage of the recommended retail price (RRP) that a retailer or bookshop can take when they sell your book.

Example:
If your book has an RRP of £20 and you set a 30% discount, a retailer can retain up to £6 from each sale. The remaining amount is used to cover the production cost of the book, and any balance after this is paid to you as royalties.

Retailers are not required to take the full discount, but they may take up to the maximum percentage you have set.

To list a book for sale on The Great British Book Shop, a minimum trade discount of 20% is required.

Trade discount requirements can vary by retailer. While some may accept lower discounts, many bookshops and distribution partners typically expect discounts ranging from 30% to 65%, particularly for wider retail distribution.