Can the price on my own website be different to what I set up for retail distribution?

Yes, you can set different prices for your books on your own website and for retail distribution channels. These pricing options work independently, allowing you full flexibility.

When selling directly through your own store, you have the advantage of offering a more competitive price. For example, you can discount the book’s price to make it a more attractive option compared to purchasing from a retailer. Since there’s no retailer involved, you’re not losing a percentage of the sale to middlemen, which means more profit for you.

Additionally, selling directly enables you to collect customer data, which is valuable for re-marketing. By building your own audience, you can engage customers with future promotions, new book releases, or exclusive offers—something that isn’t possible when selling through third-party retailers.